Playbooks for real estate agents & teams
Practical automation, marketing, and growth tactics — written for solo agents and growing teams. 31 posts and counting.
Latest posts
7 moreReal Estate Follow-Up Sequences: What to Send, When, and Why
A practical breakdown of the four follow-up sequences every agent should run — new buyer, new seller, long-term nurture, and reactivation — with exact cadences.
Building a Post-Close Referral Engine That Doesn't Feel Pushy
The 90-day window after closing is the highest-trust period in your client relationship. Here's how to turn it into a reliable referral and review engine.
IDX Lead Capture That Actually Converts (Not Just Captures)
Most IDX setups capture leads. Few convert them. Here's how to design forced registration, value gates, and the first 24 hours that turn searchers into clients.
Reviving Expired Listings: A 90-Day Pursuit That Doesn't Feel Like a Pursuit
A respectful 90-day system for working expired listings — daily MLS pulls, multichannel sequence, and the messaging that gets sellers to call back.
The Sphere of Influence Playbook: 90 Days to a Self-Refilling Pipeline
A 90-day playbook for working your sphere of influence in real estate — segmentation, cadences, and the exact touches that turn past clients into a referral engine.
Speed-to-Lead for Realtors: Why 5 Minutes Decides Half Your Year
Lead response time is the single biggest predictor of conversion in real estate. Here's the workflow that gets every new lead a response inside 60 seconds.
5 Real Estate Automations That Quietly Pay For Themselves
Five GoHighLevel automations every agent should run: speed-to-lead, sphere reactivation, expired follow-up, showing logistics, and post-close referral.